Method
The customer, the hole, the graph.
Micro-creators with 1k–50k followers already make $50–$200 posts. They find that work in DMs, in Discord, or not at all. Brands who want authentic reach either overpay one macro or hire a coordinator to wrangle a spreadsheet of micros.
GRIN and Aspire sell the coordinator a $11k–$100k/year cockpit. Collabstr and #paid sell a directory and leave the DMs to you. The hole is the work after “I found someone”: brief, draft, FTC, revise, post, pay.
Dozen owns that work. The brand writes a paragraph. After assemble, the campaign sits in funding until Stripe Checkout records the budget on the platform — accept stays idle until then. The creator taps accept; that step stays open until 60% of the creators accept or the brand explicitly fills the rest from its own roster or the sample bench. After review, post is a second step only a person can close. Twelve checked steps take the campaign from brief to payout; a failed check stops it and asks a human.
Why a dozen, not one
One $8k creator is a spike. Twelve $90 posts in the same city is a rumor — more surfaces, more comments that look like neighbors, more chance the product shows up in a real kitchen. The product is the coordination that actually runs the campaign.
The twelve checked steps
Software writes the captions and routes the work. Every step has a check. A failed check stops the campaign and asks you; it never guesses. Accept, post, and pay are closed by people, never by the software.
01 · brand
Intake
passed
Budget ≥ $200, niche + platform present
Budget ≥ $200, niche + platform present
02 · ops
Safety gate
passed
Fail-closed banned verticals
Fail-closed banned verticals
03 · ops
Assemble swarm
passed
6–16 micros, fee math, fake-risk cap
6–16 micros, fee math, fake-risk cap
04 · creator
Offer
passed
Rate band + brand escrow funded
Rate band + brand escrow funded
05 · creator
Accept
running
≥60% accept or bench refill
Waiting for ≥60% accept or an explicit bench refill.
06 · creator
Draft
idle
FTC disclosure + must-says
FTC disclosure + must-says
07 · ops
Verify
idle
Fail-closed caption policy
Fail-closed caption policy
08 · ops
Revise
idle
≤2 loops, then escalate
≤2 loops, then escalate
09 · brand
Batch review
idle
Brand sees only the batch
Brand sees only the batch
10 · creator
Post
idle
Live URL + disclosure still present
Live URL + disclosure still present
11 · ops
Measure
idle
ER not anomalous vs baseline
ER not anomalous vs baseline
12 · ops
Pay
idle
Escrow funded + posted + no dispute
Escrow funded + posted + no dispute
Edges intake→safety · safety→assemble · assemble→offer · offer→accept* · accept→draft · draft→verify · verify→revise · revise→review · review→post · post→measure · measure→pay
01 · brand
Intake
Budget ≥ $200, niche + platform present
02 · ops
Safety gate
Fail-closed banned verticals
03 · ops
Assemble swarm
6–16 micros, fee math, fake-risk cap
04 · creator
Offer
Rate band + brand escrow funded
05 · creator
Accept
≥60% accept or bench refill
06 · creator
Draft
FTC disclosure + must-says
07 · ops
Verify
Fail-closed caption policy
08 · ops
Revise
≤2 loops, then escalate
09 · brand
Batch review
Brand sees only the batch
10 · creator
Post
Live URL + disclosure still present
11 · ops
Measure
ER not anomalous vs baseline
12 · ops
Pay
Escrow funded + posted + no dispute
Matching, in the open
- Supply is your roster when you brought one — private to your desk, never on the public bench, never mixed with it. Otherwise it is the bench, a sample.
- Pool is 1k–50k only. Fake-risk ≥ 0.70% is rejected before score. On a roster, platform fit is the only hard gate; the score orders seats.
- Score is niche overlap, platform fit, engagement rate, city, and a fake-risk penalty. Members with the $5 option rank higher, with no quality waiver.
- Purse is budget minus the 18% (or 15%) take. Each spot is priced from the creator’s rate (15% more when a post covers two platforms). A campaign is 6–16 creators. Accept does not open until the brand escrow is funded.
Why 18% and $5
18% is cheaper than a coordinator and more honest than an $11k–$100k SaaS seat. It drops to 15% on priority or on $2,500+ campaigns so volume is rewarded. $5 priority is a ranking fee a creator recoups on the first paid post — enough to filter tire-kickers, not enough to feel like a second job.
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