For agencies and brand teams with their own creators · 1k–50k followers
Your creators. Our coordination. Paid only when the post is live.
Upload the creators you already work with. Dozen picks 6–16 for the brief, prices each spot from their rate, drafts the captions, and checks the #ad disclosure. You approve one batch. Funds sit in escrow on Stripe from the start and are released to each creator only after their post is live and the numbers look normal.
Creator with 1k–50k followers? Join the sample bench.
1 · Brief
One paragraph and a budget.
Say what you want, where, and how much. You fund the budget on Stripe before anyone is asked, so creators know the money is real.
2 · Batch
We match, price, draft, and check.
Dozen picks the creators from your roster, prices each spot from their rate, writes the captions, and checks every post for the #ad disclosure and your must-have line. You approve the batch once.
3 · Post → paid
Money moves after the post is live.
Creators post. Each spot is paid from escrow only after its post is live and its engagement looks normal. Failed posts do not pay.
The fee, worked 18% of the funded budget, 15% at $2,500 or more or with the $5 option. Fund $2,000 and Dozen keeps $360; $1,640 goes to creators, about $137 a post across twelve. No seat license, no monthly fee, no cut of your sales.
Why a dozen
Sticky reach, not a celebrity shot.
One $8k macro is a spike. Twelve $90 micros in the same city is a rumor: more surfaces, more comments that look like neighbors, more chances the product shows up in a real kitchen. Twelve checked steps take a campaign from brief to payout; a failed check stops it and asks you. Read the twelve steps.
Where creators come from
Sample bench
Your roster, if you brought one: private, never mixed with anyone else’s. Otherwise the sample bench below, which exists so you can try a campaign today.
Fake-engagement screened. 1k–50k only.
Creators on the sample bench get priced offers when a brand without a roster runs a campaign. 1k–50k followers, TikTok or Instagram.
Join the sample benchNot Collabstr. Not GRIN.
Marketplaces still make you DM. Enterprise tools still need a coordinator.
| Product | Who works | Price shape |
|---|---|---|
| GRIN / Aspire | Your team + their CSM | $11k–$100k / year |
| Collabstr / #paid | You search, message, chase | Pay per collab |
| Dozen | Software, on your roster. You approve the batch. | 18% of the funded budget · $5 option for 15% |